The Story of Flying Rabbit™ Postcards
By Susan Hack-Lane

It is long after the Golden Age of Postcards and among collectors, few consider contemporary cards collectible. Postcards are still being produced and most often take the minor role of vacation scenery, exhibition cards, rack cards, and your every day advertising mail. Are these collectible? In their small numbers it is hard to build upon them without considering whether they take on a theme or are recognized for a particular artist's work. However, find a topic and the right collector and the possibilities are there.

With younger collectors I see less bias against modern cards. But here I am, older than some, and I collect Rick Geary illustrations for National Postcard Week, Larry Fulton cards for his large letter geographical, political and social issues cards, Bernard Veyri and Patrick Hamm of France and others, all produced within the last days or the last two decades. If you are a collector of contemporary cards you may know other names but finding these artists and their work is no easy task.

Back in the day, let us say, 1992, Sandy Waters, a seasoned postcard collector, wanted to make her contribution to the postcard hobby. She knew what she enjoyed in a postcard and also knew what topics were collectible. Inspired by a card in her own collection, her company name and logo were conceived as Flying Rabbit. Enterprising as she was, energetic and committed, with family and artist friends in the wings, she commissioned uncolored artwork based on her own concepts. It is intriguing to sit down with Sandy and go over her cards and the stories that she tells. Some cards were created with particular people in mind, others had tidbits of hidden tales, like when she accidentally drew the peace sign upside down and recreated the Mercedes logo, hopefully unnoticed by her collectors.

Over the course of her twenty-eight different editions, all the cards would be signed by the individual artists. The images were printed on the best quality paper in limited runs. Then, in a very systematic method, Sandy would hand color each card. To expand upon that, she colored 10 to 12, enough to take to the next scheduled show or to fill mail orders. She aimed for the soft pastel-effect seen on the old M. M. Vienne cards of almost a century before, but as she proceeded, her own color palette evolved. By the second year she came up with the concept of installment cards with two, three, or four cards to a set. For the installment cards, the artwork was printed to include the entire image and then cut down to postcard size (mostly standard 3.5" x 5.5") and a companion uncut sheet was also offered. Trying to come up with new ideas, she later created the Special Anniversary Edition, the Heirloom Edition, and the Jubilee Collections.

Sandy would set up at shows in York and Wichita, and began to acquire a customer base with clients coming back to her time and again or subscribing by mail. She succeeded in producing series after series through 2004 when the labor intensive work became too much for her hands. When she had produced her last cards, including some for her granddaughters, she destroyed all uncolored cards so that her work would end with what she created by her own hand. It is no surprise that Flying Rabbit cards became collectible from the day she started. Her work remains highly sought after.

I called Sandy the other day and while not doing the intricate work of her Flying Rabbit days, I caught her with a paintbrush in hand. She was painting the sashes on all the second floor windows of her home.

Sandy Waters, nee Brandt, was born in New York City but is a longtime Baltimore resident. When not attending to her home and husband, Sandy has two granddaughters that she cherishes and a dog, a cat, and a cockatiel to keep her company. She travels for postcards and for hiking. At home she derives pleasure from her certified wildlife habitat backyard garden. Since 2002 she has volunteered as a math and language arts teacher working with 4th grade children under a Title I program . She is one-of-a-kind and has contributed to our wealth of postcards with each and every one of her holiday, installment, and artist signed creations.

It is 2011 and now it is time to create an Internet home for Flying Rabbit postcards. Beginning with Bruce Sundling's offer to scan all the Flying Rabbit cards, Ray Hahn and I set out to work with Sandy to gather her words and perspective on organizing a web site. Now, we invite you to look at the Flying Rabbit pages at to see the breadth of work produced in modern times by Sandy Waters, proprietor, and her wonderful complement of Flying Rabbit artists.

[Editor’s note: Sandy’s first Flying Rabbit postcard (1992) is seen at right on top; her last installment set (2004) is second.]

Home | Gift Shop | Events | Exhibits | Museum Info
The Friends of the Yorktown Museum | Yorktown Historical Society | Doll House Events | Taconic Postcard Club | Teacher's Resources
Yorktown Museum, Yorktown Community & Cultural Center - Top Floor, 1974 Commerce Street, Yorktown Heights, NY 10598
Phone: (914) 962-2970, Fax: (914) 962-4379, Email:
Museum Hours: Tuesday & Thursdays 11:00 a.m. - 4:00 p.m. and Saturdays 1:00 p.m. - 4:00 p.m.

This page was last updated on August 12, 2011.
© 2013, The Yorktown Museum. All rights reserved, USA and worldwide.
Site designed by Robyn Steinberg and maintained by the Town of Yorktown. Site hosted at